Welcome Aboard: Robert Franco, Regional Sales Manager, Midwest Region
- David Wheelock
- 24 hours ago
- 2 min read

AutoXcel is pleased to announce that Robert Franco has joined our team as Regional Sales Manager for the Midwest Region.
In this important role, Robert will guide our Agent and Dealer partnerships and drive new business opportunities in the Midwest Region of the United States. Leveraging AutoXcel’s industry reputation and F&I portfolio of over 36 innovative programs, Robert will expand the company’s footprint while continuing to deliver personal service with immense industry expertise and attention to detail.
Robert has joined AutoXcel after working for 3 years as National Vice President for PWC Mexico. Before that, he worked in several dealership roles, including Sales Manager, Finance Manager, and Director of Finance. In total, Robert has over 27 years of retail auto sales and F&I experience. With his deep F&I expertise and astute understanding of dealership operations, he is well-equipped to succeed in his new role at AutoXcel.
“Fear is just a smoke screen to keep you from growing! Every time I push past fear, I succeed, and the thing I feared never happens.”
-Robert Franco
Robert lives in Chicago, IL, with his wife and four children. In his free time, he enjoys traveling with his family and working on his golf game.
To speak with Robert about becoming a partner with AutoXcel, please feel free to contact him at rfranco@autoxcel.net.
We wish Robert great success in his new role. Welcome to the team, Robert!
About AutoXcel
For over 20 years, AutoXcel has delivered innovative F&I solutions with personal service and industry-leading Claims support. With programs ranging from comprehensive Vehicle Service Contracts to Ancillary Bundles, Lease Wear and Tear Programs, Tire and Wheel packages, and more, AutoXcel is your trusted and responsive F&I provider.
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